Let’s get raw here, ok?!
I’ve been doing hair for 28 years. My prices are average. Yes, I could charge more, but I don’t want to charge myself out of business. YES!! It happens. I see it every..single..day!! I’d rather have more clients versus less clients, which can be clients who are looking for a less expensive stylist!
A client came to our salon and was talking about how she just left a stylist to come to us. She left because:
The stylist was expensive. Saying “I charge my worth”.
The stylist could not get the results she asked for. She tried! The results were just not meeting her expectations. After seeing the before, after, and inspo pics. It was not working out.
The stylist charged product costs for redoing the mishap.
The stylist took the “it’s not my problem “ route. Blaming the client completely for the mishap.
Perfect example here of a new stylist who thinks they’re better than experienced stylists, charging high prices because they think they’re worth it. I see this a lot. They price themselves out of business, and just because they have a high price tag does not mean they are worth their price tag. It’s not their fault either. They’re taught to “charge your worth,” and I sincerely agree with that, once you have the experience. Yes, some stylists are born naturals, and they can prove out at the gate that they’re worth it.
EXPENSIVE ISN’T BETTER!!!
NOW.. ALL STYLISTS….ALL…. Have redos. They all have bad days, bad turnouts, bad cuts, etc. Every single stylist has something to work on and something that they’re not great at.
Products are the same thing!
Recently had a client whose hair was trashed. She kept saying, “I use good stuff, so I don’t get it!”. Her shampoo was $46 for an 8-oz bottle. YIKES!! We used an organic line on her that’s half the price. We explained why it was a good product for her hair. The first thing she said was “But it’s cheap, so it’s gotta be crap!” !!! WHAT?? She literally thought that because the price tag was a nice price that it was junk.
Well, her hair felt great.
EXPENSIVE ISN’T BETTER!
I encourage every stylist to strive for the sky! There’s no limit to what each stylist can do and accomplish.
I encourage clients to realize that expensive isn’t better. Look at longevity. Look at reviews on products on stylists etc. Do your homework on licensure and length of licensure, and on products that work better for your needs.
~Nik Rae